Marketers, Cynics, and the #ALSIceBucketChallenge
Interesting times on social media these days. The #ALSIceBucketChallenge has taken much of the social media world by storm, but not without generating blowback from critics and cynics. And some of...
View ArticleSocial Marketing Strategy, as Sung by Sinatra
If you’re a Yankees fan, by sometime today you will have seen “the video”. Gatorade started airing an ad late this week that features soon-to-be-retired Derek Jeter, walking the last few blocks to...
View ArticleYou Say You Want a Revolution?
It’s easy in our jobs as marketers to get caught in the day-to-day marketing march. We know everything there is to know about email deliverability…or search campaign optimization…or responsive design....
View ArticleOde to Multichannel Marketers and Generalists
Every week, our team pulls together a collection of published research and articles for clients that speak to one of the digital marketing issues of the day. It’s “hosted” by one analyst each week...
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I am Loyalist, Read My Tweet. Please?
Background. When I’m not working, parenting, or cleaning up my house, I’m running. I’ve been running for 25 years, and run (or work out) most days. I’ve done two marathons, several half marathons,...
View ArticleWhen Super Bowl Ads Harsh Your Mellow
I love super Super Bowl ads as much as anyone (though I’ll admit to being completely un-American in my dislike for ads with horses or dogs involved). I love great storytelling brought to life through...
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Multichannel Marketers, the Doctor is In
The job of an analyst is multidimensional. There are days when you’re called in based on your knowledge of a product, or a category. There are days when you’re called in based on your knowledge of a...
View ArticleThe Hard Work of Getting Better Insights from Social and Mobile Investments:...
Ask anyone on the Gartner for Marketing Leaders team, and they’ll tell you the last few weeks have been a production blitz. We’re all putting finishing touches on our conference presentations (May 7-9,...
View ArticleY’all Come! (to San Diego)
You ever sit there and wonder how or when certain “files” in your brain were created? On one hand, I know exactly why the words of the “Diff’rent Strokes” theme song are permanently etched in my brain....
View ArticleIs Social Marketing the New Multichannel Marketing Power Center?
I have two coverage areas at Gartner. Multichannel marketing and social marketing. They’re both digital, and they certainly overlap. But taking each agenda out for a spin feels different. One feels...
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