Facebook Graph Search: Still Searching for the Impact?
Facebook Graph Search: Still searching for the impact? Still chewing on the Facebook Graph Search announcement? You’re not alone. My colleagues Mike McGuire, Andrew Frank, Brian Blau and I spent a...
View ArticleSocial Marketing Managers: Have You Hugged a Designer Today?
If you’ve been snoozing through the most recent social media news, you likely missed the headline that Facebook is enhancing its News Feed. And if, prior to the announcement, you hadn’t fully grasped...
View ArticleWhat Marketers Can Learn from My Leaky Faucet
I’ve been shopping for a new kitchen faucet. My husband thinks this task should be addressed by now, and has brought home multiple options from our local home improvement stores in an attempt to make...
View ArticleLessons of Digital Marketing and Basketball: You Can’t Make the Shot You...
This is one of those times of the year when I really, really love my job. When you’re an analyst who covers digital marketing, and focuses on emerging trends, you can excuse your download of the NCAA...
View ArticleWhen designing your social strategy, ask, “WWYCD?”
Last week I had lunch with a colleague from the world of social media who is equal parts dreamer and pragmatist. This is what I’ve always appreciated about him – just when you think you’ve got this...
View ArticleMaybe Not Enlightenment, but Certainly a Path to a Better Place
One of my former colleagues works at a great ad agency…one that is new to the digital game, but trying their hardest to build a digital practice that will be as rich in capabilities as the offline side...
View ArticleAn Open Thank You Note to the Risk Takers (with a shoutout to DraftFCB)
Dear friends at DraftFCB (and those elsewhere pondering, “are we sure we want to do this?”), Thank you so much for Kmart’s “Ship My Pants”. Millions of us have enjoyed the commercial, and are waiting...
View ArticleAttribution Modeling: More Cost Effective than Paying LeBron James
So I’m from Michigan, I went to Duke, and as anyone who has read my blog before has deduced, I love college basketball. When you add up all of these factors, you’ll understand why therefore I also LOVE...
View ArticleSalesforce.com Acquires ExactTarget
You’ll see a lot of things today in the news…in your social feed…as you move around town…as you attempt to understand your children…that will fundamentally not make sense to you. The headline today...
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Mind the Gap: You’re Taking a Ride on the Social Marketing Line
By now, if you’re in the digital marketing space, the Digital Marketing Transit Map has made its way into your sphere of consciousness. Perhaps you listened in on our webinar. Maybe you read similar...
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The Subject Line that Launched 1000 Purchases
Earlier this morning, I got an update in my email on a trio of dresses I ordered. Good news, they’ll arrive soon! (I know you were all wondering) And then I saw this new little feature on the far right...
View ArticleBut Seriously….
At dinner the other night, my companions asked me what I liked best about my job. Truthfully, the list is long, but I led with how much I like talking to smart, interesting people about the cool things...
View ArticleThe 2014 Digital Marketing Spend Survey: You’ve Got the Data. What to Do (and...
A few months ago, the Gartner for Marketing Leaders team (check us out here – aren’t we adorable?) published our second annual Digital Marketing Spend Survey. The 2014 survey offers you a look at how...
View ArticleWhy Leaked College Emails Should Matter
By now, most of us who hover around the world of social media have had the chance to read and digest the emails that were sent by Evan Spiegel, Snapchat founder, to his fraternity brothers when he was...
View ArticleWhat Graduates and Marketers Know
Based on the number of red solo cups that are littering the streets of my town these days, it’s clearly graduation party season. Graduation parties are big in the Midwest. BIG. We only have a few...
View ArticleThings That Make You Say Wow
I remember the day I first met the original Toyota Swagger Wagon family. I was working at my old agency at the time, and I went from department to department introducing them to coworkers via YouTube....
View ArticleMarketers, Cynics, and the #ALSIceBucketChallenge
Interesting times on social media these days. The #ALSIceBucketChallenge has taken much of the social media world by storm, but not without generating blowback from critics and cynics. And some of...
View ArticleSocial Marketing Strategy, as Sung by Sinatra
If you’re a Yankees fan, by sometime today you will have seen “the video”. Gatorade started airing an ad late this week that features soon-to-be-retired Derek Jeter, walking the last few blocks to...
View ArticleYou Say You Want a Revolution?
It’s easy in our jobs as marketers to get caught in the day-to-day marketing march. We know everything there is to know about email deliverability…or search campaign optimization…or responsive design....
View ArticleOde to Multichannel Marketers and Generalists
Every week, our team pulls together a collection of published research and articles for clients that speak to one of the digital marketing issues of the day. It’s “hosted” by one analyst each week...
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